When this highly anticipated trailer hit the web the other day, a conversation was sparked on twitter over who does and doesn’t watch trailers. I don’t know who started it, or how it got started, but somehow this clip became something of a flashpoint. As I breezed past many critics making their opinions known, and think-pieces getting published on the notion, I found that one tweet by my friend Corey Atad said it best:

Don’t get me wrong – there are times now and then when I’ll do my best to avoid details of something I’m wildly looking forward to. Likewise, I will admit that there are some out there who possibly pay too much attention to trailers. However, to ubiquitously declare “I don’t watch ’em” is like being a music fan and not wanting to hear a few bars of a song…or being a bookworm and not wanting to read a passage from a book.

One doesn’t have to seek them out, watch them frame-by-frame, and get ionto long discussions over them. By Corey’s right: To unilaterally declare “I don’t watch ’em” is flat-out dickish, smacks of condescension, and really needs to stop.

Now watch this trailer…

6 Replies to “Love is a Crime: INHERENT VICE Trailer”

  1. I always like to ask what they do when they’re seated in the cinema for a film and they start rolling trailers.

    Side note: This trailer made me most happy because more than being a new Phoenix/PTA film that looks amazing; is it looks sellable in my area, which means I might actually see it in theatres (probably in January I’d guess).

    1. If I’m REALLY trying to see a movie blind, I’ll cover my ears and lower my cap…but it’s rare. The last time it happened was BEFORE MIDNIGHT.

  2. Yep, I agree. I usually just watch the first trailer or maybe the second one too if I’m looking forward to the film and the first one didn’t really do much for me. I avoid TV spots and stuff ‘cuz they’re actual bits from then film. But a trailer like this, Idk what people think it’s spoiling. It looks to me wonderfully non-spoilery.

    I’m really excited about Inherent Vice now. I think I prefer the Boogie Nights-Punch-Drunk Love funner PTA to the more serious PTA and this looks like it’s going to be like those two films.

    1. Know what’s awesome? Using a DVR to watch TV has really taken down the annoyance of commercials.

      For me the hardest thing about Inherent Vice has been resisting the book. I really wanted to read it back when this project was announced, but I felt as though it would ruin too much of the experience. Guess that boat has sailed now.

  3. At first, I was taken aback by it because I was expecting something serious but then I realized what the film might be as it was bonkers but I enjoyed it. Plus, I was just happy to see a glimpse of Jena.

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