Remember how a few weeks ago, I mentioned that the avoidance of trailers seemed somewhat sanctimonious? This week, I was reminded why.

On Thanksgiving Day, while waiting for my screening of MOMMY to begin (look for a review soon-ish), I got this trailer for the film that just won The People’s Choice Award at TIFF. Now on-paper, this film wasn’t doing much for me. By reputation after it won People’s Choice, it wasn’t doing a whole lot more.

But then I was given a glimpse thanks to this trailer.

Now, I’d hardly call myself a convert…one who has seen the error of his wickedness and has returned back to the flock of prestige cinema. However I do profess to an increased interest in this movie now that I have a small sampling of its look and its energy.

Maybe that’s what a good trailer is supposed to do…