Somewhere along the way, Marvel figured out how to maximize their brand on-screen:

Don’t make every single stand-alone film a story that exist within its own bubble. Don’t make every hero fight their own battle and stand removed from the greater thread that has been built for more than a dozen movies.

Allow these stories to gather the characters together in smaller groups…allow them to flesh out more about the ones we love…and even introduce us to characters we don’t know we love yet.

Who’s ready for spring?